Who makes Duracell car batteries?

East Penn Manufacturing makes the documented licensed Duracell automotive battery line. The 2024 product flyer names East Penn and identifies Duracell U.S. Operations as the trademark owner.

Owner
Duracell U.S. OperationsTrademark owner; East Penn automotive licensee
Company record
Made by
EEast PennAutomotive program; specific Group 48 recall evidence
Company record
Made in
United StatesUSALyon Station, Pennsylvania; affected 2023 batches
Company record
Illustration of a generic tire, not a photo of Duracell car batteries.
Exploded illustration of a generic tire1Tread2Belts3Carcass4Beads5Inner liner

Duracell car batteries supply chain

OwnerDuracell U.S. Operations
BrandDuracell car batteriesDuracell car batteries
Made byEEast Penn
Made inUnited StatesUSA
Key part supplier: Not named by Duracell U.S. Operations (trademark); East Penn (licensed automotive maker) Not disclosed

Who owns Duracell car batteries?

Duracell U.S. Operations owns the Duracell trademark named in the flyer; East Penn uses it under license for this automotive program. A licensed battery maker and a trademark owner have different roles. [1]

Is Duracell car batteries made in China or the USA?

There is specific US manufacturing evidence for the recalled Group 48 batches. The flyer’s “Printed in U.S.A.” line describes the document and cannot prove every battery’s country of manufacture. [1] [3]

Same factory, different label

The Group 48 recall lists Duracell, Deka and NAPA Legend labels under East Penn. This proves shared supply for the specified parts and dates, not identical specifications across all three catalogs. [2] [3]

Where was your tire made?

A company address and a country of manufacture answer different questions. Start with your exact model.

  1. Read both sidewalls for the country-of-origin marking.
  2. Record the complete DOT tire identification number and date code.
  3. Check the specific size and production batch rather than another tire from the same brand.

What each source proves

Duracell car batteries milestones

  1. Names East Penn Manufacturing and the Duracell U.S. Operations licensed trademark. Printed in USA refers to the flyer, not battery origin. [1]
  2. Identifies affected East Penn Group 48 batches and their Deka, Duracell HP48, Duracell Ultra SLI48H6 and NAPA Legend 7548 labels. [2]
  3. Names East Penn as Deka 648MF manufacturer and identifies the affected February/March 2023 production at Lyon Station, Pennsylvania. This is specific batch evidence, not every current battery. [3]

Questions people ask

Who makes duracell car batteries?

East Penn is the named automotive program manufacturer. Its 2023 recall separately identifies Duracell HP48 and Duracell Ultra SLI48H6 among affected Group 48 labels. [1] [2]

Where is duracell car batteries made?

The recall filing locates the affected 2023 Group 48 manufacturing in Lyon Station, Pennsylvania. That documents those batches; it does not assign every Duracell automotive model or market to that plant. [2] [3]

Who makes duracell car batteries for sam's club?

East Penn is the manufacturer named for the reviewed licensed automotive program. The recall identifies specific Duracell parts, but the complete current maker and factory allocation for every Sam’s Club Duracell automotive SKU is Unconfirmed here. [1] [2] [3]

Sources

  1. [1] DDuracell automotive product flyer, EPM Form 2151 revision 02/242024-02 · company · Source record checked 2026-10-26
  2. [2] EEast Penn Group 48 recall identification FAQ2023 · company · Source record checked 2026-10-26
  3. [3] SNHTSA East Penn Part 573 recall report 23E-0442023-06-14 · third-party · Source record checked 2026-10-26