Google owns Fitbit, following its completed January 2021 acquisition. A UK government safety report records Taiwan as the manufacturing country for specified Sense and Versa 3 devices; the contract assembler is Unconfirmed. [1][2][3]

Who makes Fitbit?

Owner
Google announced completion of the Fitbit acquisition on January 14, 2021. Its May 2026 Fitbit Air announcement confirms the brand remains part of Google’s device business. [1][2]
Made by
The UK product-safety report covers specified Fitbit Sense and Versa 3 devices manufactured between August 2020 and September 2022. It identifies Fitbit as the brand and Taiwan as origin, without establishing a current named contract assembler for every Fitbit product. [3]
Made in
Taiwan is confirmed for the devices and manufacturing period in the 2025 safety report. That record cannot establish the assembly country of the later Fitbit Air or every other tracker. [2][3]

Last checked · 3 sources · English source review

Fitbit supply chain map

Select a node to inspect its role and evidence. Arrows show ownership or manufacturing relationships, not shipment volumes.

Brand

→ Owner

→ Manufacturer

→ Factory

Fitbit

Google owns Fitbit, following its completed January 2021 acquisition. A UK government safety report records Taiwan as the manufacturing country for specified Sense and Versa 3 devices; the contract assembler is Unconfirmed.

Evidence: [1][2][3]

Text version of the map

  • Fitbit (Brand): Google owns Fitbit, following its completed January 2021 acquisition. A UK government safety report records Taiwan as the manufacturing country for specified Sense and Versa 3 devices; the contract assembler is Unconfirmed. [1][2][3]
  • Fitbit → Google (Owner): Google announced completion of the Fitbit acquisition on January 14, 2021. Its May 2026 Fitbit Air announcement confirms the brand remains part of Google’s device business. [1][2]
  • Google → Manufacturing and sourcing (Manufacturer): The UK product-safety report covers specified Fitbit Sense and Versa 3 devices manufactured between August 2020 and September 2022. It identifies Fitbit as the brand and Taiwan as origin, without establishing a current named contract assembler for every Fitbit product. [3]

Who owns Fitbit?

Google announced completion of the Fitbit acquisition on January 14, 2021. Its May 2026 Fitbit Air announcement confirms the brand remains part of Google’s device business. [1][2]

Who actually makes Fitbit products?

The UK product-safety report covers specified Fitbit Sense and Versa 3 devices manufactured between August 2020 and September 2022. It identifies Fitbit as the brand and Taiwan as origin, without establishing a current named contract assembler for every Fitbit product. [3]

Where are Fitbit products made?

Taiwan is confirmed for the devices and manufacturing period in the 2025 safety report. That record cannot establish the assembly country of the later Fitbit Air or every other tracker. [2][3]

Is Fitbit made in China or the USA?

The reviewed record identifies Taiwan, not mainland China, for its specified Sense and Versa 3 devices. A Google US office address does not establish US final assembly. [1][3]

Same factory, different label

Fitbit’s Google ownership does not prove it shares a factory with Pixel phones or that a Pixel Watch is the same product under another name. Current product-specific contract-manufacturing relationships are unconfirmed here. [1][2][3]

Compare the sourced ownership and manufacturing guides: Oura RingSamsung phonesLenovoNVIDIA chips

Ownership timeline

  1. 2020-08: The safety report begins its covered device manufacturing period. [3]
  2. 2021-01-14: Google completed the Fitbit acquisition. [1]
  3. 2026-05-07: Google announced Fitbit Air. [2]

Frequently asked questions

4 questions about this supply chain, answered from the records above.

Where are fitbit made?

Taiwan is confirmed for the devices and manufacturing period in the 2025 safety report. That record cannot establish the assembly country of the later Fitbit Air or every other tracker.[2][3]

Who makes fitbit?

The UK product-safety report covers specified Fitbit Sense and Versa 3 devices manufactured between August 2020 and September 2022. It identifies Fitbit as the brand and Taiwan as origin, without establishing a current named contract assembler for every Fitbit product.[3]

Who owns fitbit?

Google announced completion of the Fitbit acquisition on January 14, 2021. Its May 2026 Fitbit Air announcement confirms the brand remains part of Google’s device business.[1][2]

Is Fitbit part of Google for Health?

Google announced completion of the Fitbit acquisition on January 14, 2021. Its May 2026 Fitbit Air announcement confirms the brand remains part of Google’s device business.[1][2]

Sources and scope

Year-only source dates denote the report’s coverage year. Dated disclosures establish the facts described at that time. Plant output, contracts and ownership can change; this is a selected map, not a complete supplier census.

  1. [1] Google completes Fitbit acquisition — 2021-01-14 · Primary source · Reviewed 2026-10-21.

    Confirms completed ownership transaction.

  2. [2] Google introduces Fitbit Air — 2026-05-07 · Primary source · Reviewed 2026-10-21.

    Confirms current Fitbit product activity within Google.

  3. [3] UK OPSS product safety report: Fitbit Sense and Versa 3 — 2025 · Primary source · Reviewed 2026-10-21.

    Government report mirrored by a local council names Taiwan and the covered manufacturing period.

Unconfirmed

  • Unconfirmed: named contract assemblers, factory addresses and origin of Fitbit Air or every current tracker.