Deckers owns HOKA and outsources finished footwear to independent manufacturers, mainly in Southeast Asia; its 2025 group sourcing disclosure emphasizes Vietnam rather than a HOKA-owned French factory. [1][2][3]

Who makes HOKA?

Owner
Deckers Outdoor Corporation, USA; April 2013 reporting describes completion of full ownership after a 2012 investment. [2][3]
Made by
Independent manufacturers working to Deckers’ product specifications. The 2025 report says Deckers outsources finished goods rather than making all shoes in company-owned factories. [1]
Made in
Deckers’ 2025 group disclosure places most finished-goods manufacturing in Southeast Asia, predominantly Vietnam. It does not assign each HOKA style to a named factory. [1]

Last checked · 3 sources · English source review

HOKA supply chain map

Select a node to inspect its role and evidence. Arrows show ownership or manufacturing relationships, not shipment volumes.

Brand

→ Owner

→ Manufacturer

→ Factory

HOKA

Deckers owns HOKA and outsources finished footwear to independent manufacturers, mainly in Southeast Asia; its 2025 group sourcing disclosure emphasizes Vietnam rather than a HOKA-owned French factory.

Evidence: [1][2][3]

Text version of the map

  • HOKA (Brand): Deckers owns HOKA and outsources finished footwear to independent manufacturers, mainly in Southeast Asia; its 2025 group sourcing disclosure emphasizes Vietnam rather than a HOKA-owned French factory. [1][2][3]
  • HOKA → Deckers Outdoor Corporation (Owner): Deckers Outdoor Corporation, USA; April 2013 reporting describes completion of full ownership after a 2012 investment. [2][3]
  • Deckers Outdoor Corporation → HOKA manufacturing (Manufacturer): Independent manufacturers working to Deckers’ product specifications. The 2025 report says Deckers outsources finished goods rather than making all shoes in company-owned factories. [1]

Who owns HOKA?

The acquisition was staged: the April 2013 report describes full acquisition following a minority investment in July 2012, while Deckers’ 2013 filing discusses the HOKA acquisition and contingent payments. [2][3]

Ownership guides: UGG boots

Who actually makes HOKA products?

Deckers’ design and development teams create specifications and work with independent manufacturers on prototypes, testing and production. The 2025 annual report distinguishes these contractors from supervisory offices. [1]

Where are HOKA products made?

The report says most finished goods come from Southeast Asia, especially Vietnam, with supervisory offices in Vietnam, China and Indonesia. An office location alone should not be presented as a named HOKA factory. [1]

Is HOKA made in China or the USA?

The 2025 group disclosure says less than 5% of finished footwear came from China, with the remainder from Southeast Asia. That is a Deckers-wide figure, not a HOKA-only country percentage or a US manufacturing claim. [1]

Same factory, different label

Deckers’ portfolio includes HOKA and UGG. Shared group sourcing does not establish that any HOKA shoe and a particular UGG product use the same factory or materials. [1]

Compare the sourced ownership and manufacturing guides: NikeNew BalanceVansCrocsUGG boots

Ownership timeline

  1. 2012-07: Deckers made an initial minority investment in HOKA, according to the acquisition account. [2]
  2. 2013-04-01: Deckers announced full ownership of the brand. [2]
  3. 2025: Deckers described its contractor-led manufacturing footprint. [1]

Frequently asked questions

4 questions about this supply chain, answered from the records above.

Who owns hoka?

Deckers Outdoor Corporation, USA; April 2013 reporting describes completion of full ownership after a 2012 investment.[2][3]

Who makes hoka shoes?

Independent manufacturers working to Deckers’ product specifications. The 2025 report says Deckers outsources finished goods rather than making all shoes in company-owned factories.[1]

Where are hoka shoes made?

Deckers’ 2025 group disclosure places most finished-goods manufacturing in Southeast Asia, predominantly Vietnam. It does not assign each HOKA style to a named factory.[1]

Where are hoka made?

Deckers’ 2025 group disclosure places most finished-goods manufacturing in Southeast Asia, predominantly Vietnam. It does not assign each HOKA style to a named factory.[1]

Sources and scope

Year-only source dates denote the report’s coverage year. Dated disclosures establish the facts described at that time. Plant output, contracts and ownership can change; this is a selected map, not a complete supplier census.

  1. [1] Deckers Annual Report 2025 — 2025 · Primary source · Reviewed 2026-10-21.

    Deckers FY2025 manufacturing section describes independent manufacturers, Southeast Asia/Vietnam and group-level China share.

  2. [2] Deckers completes Hoka acquisition — 2013-04-01 · Reporting · Reviewed 2026-10-21.

    April 1, 2013 acquisition reporting describes full HOKA ownership after the July 2012 minority investment.

  3. [3] Deckers 2013 acquisition filing — 2013 · Primary source · Reviewed 2026-10-21.

    2013 Deckers filing documents HOKA acquisition accounting and contingent payments; primary corroboration of ownership.

Unconfirmed

  • Current HOKA-style-to-factory assignments and HOKA-only production percentages; same-factory claims with other footwear brands.