The Allbirds footwear brand now belongs to American Exchange Group and WSG Brands according to acquisition participant DNAM; the old listed company’s AI pivot is separate from who owns the shoe trademark. [2][3]

Who makes Allbirds?

Owner
DNAM’s August 2026 statement says AEG and WSG acquired the intellectual property in a transaction completed in June. Do not confuse this brand ownership with shares in the former Allbirds listed company. [2]
Made by
AEG handles footwear design/manufacturing within the new brand structure described by DNAM. Before the sale, Allbirds’ 2025 filing described independent footwear contractors rather than company-owned shoe factories. [2][1]
Made in
The 2025 filing says footwear was mainly made in Vietnam and that manufacturing expanded across several Vietnamese contractors that year. These are pre-sale facts; the full post-acquisition factory and country list is Unconfirmed. [1][2]

Last checked · 3 sources · English source review

Allbirds supply chain map

Select a node to inspect its role and evidence. Arrows show ownership or manufacturing relationships, not shipment volumes.

Brand

→ Owner

→ Manufacturer

→ Factory

Allbirds

The Allbirds footwear brand now belongs to American Exchange Group and WSG Brands according to acquisition participant DNAM; the old listed company’s AI pivot is separate from who owns the shoe trademark.

Evidence: [2][3]

Text version of the map

  • Allbirds (Brand): The Allbirds footwear brand now belongs to American Exchange Group and WSG Brands according to acquisition participant DNAM; the old listed company’s AI pivot is separate from who owns the shoe trademark. [2][3]
  • Allbirds → American Exchange Group and WSG Brands (Owner): DNAM’s August 2026 statement says AEG and WSG acquired the intellectual property in a transaction completed in June. Do not confuse this brand ownership with shares in the former Allbirds listed company. [2]
  • American Exchange Group and WSG Brands → Allbirds manufacturing (Manufacturer): AEG handles footwear design/manufacturing within the new brand structure described by DNAM. Before the sale, Allbirds’ 2025 filing described independent footwear contractors rather than company-owned shoe factories. [2][1]

Who owns Allbirds?

DNAM’s August 2026 statement says AEG and WSG acquired the intellectual property in a transaction completed in June. Do not confuse this brand ownership with shares in the former Allbirds listed company. [2]

Who actually makes Allbirds products?

AEG handles footwear design/manufacturing within the new brand structure described by DNAM. Before the sale, Allbirds’ 2025 filing described independent footwear contractors rather than company-owned shoe factories. [2][1]

Where are Allbirds products made?

The 2025 filing says footwear was mainly made in Vietnam and that manufacturing expanded across several Vietnamese contractors that year. These are pre-sale facts; the full post-acquisition factory and country list is Unconfirmed. [1][2]

Is Allbirds made in China or the USA?

The historical report distinguishes Vietnamese footwear from apparel/non-footwear sourced in the US, China, Peru and Mexico. Neither a US headquarters nor New Zealand materials establish final shoe assembly there. [1]

Same factory, different label

The new licensing structure separates trademark owners, regional operators and manufacturing partners. Shared ownership with another licensed brand does not establish that it uses the same shoe factory or materials. [2]

Compare the sourced ownership and manufacturing guides: NikeNew BalanceOn Cloud shoesPatagoniaCarhartt

Ownership timeline

  1. 2023: Allbirds transitioned new footwear manufacturing to a Vietnamese contractor. [1]
  2. 2025: Diversified footwear manufacturing across multiple Vietnamese makers. [1]
  3. 2026-06: The footwear intellectual-property acquisition completed, according to DNAM’s August statement. [2]

Frequently asked questions

4 questions about this supply chain, answered from the records above.

Who owns allbirds?

DNAM’s August 2026 statement says AEG and WSG acquired the intellectual property in a transaction completed in June. Do not confuse this brand ownership with shares in the former Allbirds listed company.[2]

Who owns allbirds now?

DNAM’s August 2026 statement says AEG and WSG acquired the intellectual property in a transaction completed in June. Do not confuse this brand ownership with shares in the former Allbirds listed company.[2]

Who makes allbirds shoes?

AEG handles footwear design/manufacturing within the new brand structure described by DNAM. Before the sale, Allbirds’ 2025 filing described independent footwear contractors rather than company-owned shoe factories.[2][1]

Where is allbirds made?

The 2025 filing says footwear was mainly made in Vietnam and that manufacturing expanded across several Vietnamese contractors that year. These are pre-sale facts; the full post-acquisition factory and country list is Unconfirmed.[1][2]

Sources and scope

Year-only source dates denote the report’s coverage year. Dated disclosures establish the facts described at that time. Plant output, contracts and ownership can change; this is a selected map, not a complete supplier census.

  1. [1] Allbirds 2025 Form 10-K — 2025 · Primary source · Reviewed 2026-10-21.

    Historical pre-sale manufacturing: footwear mainly from Vietnam, diversification across Vietnamese contractors in 2025, and separate apparel sourcing.

  2. [2] DNAM: Allbirds enters its licensing era — 2026-08-27 · Primary source · Reviewed 2026-10-21.

    Acquisition participant describes AEG/WSG intellectual-property ownership, June completion, licensed operations and international contract production.

  3. [3] AP: Allbirds brand asset sale and proposed AI pivot — 2026-04-15 · Reporting · Reviewed 2026-10-21.

    Contemporaneous reporting on the $39 million asset transaction and the distinction between the shoe brand and listed seller.

Unconfirmed

  • Complete post-acquisition shoe factory list and SKU-level supplier assignments; continuity of each pre-sale contractor.