Walmart owns Equate: it is a private label sold through Walmart, with product suppliers separate from the trademark owner; a single factory making the whole range is Unconfirmed. [1][3]

Who makes Equate?

Owner
Walmart’s 2024 annual report names Equate among its private brands. Walmex’s report names Equate in the trademarks licensed by Walmart Apollo, clarifying the group’s brand-ownership role. [1][2]
Made by
Walmart management’s December 2024 transcript discusses Equate and collaboration with private-brand suppliers. It does not name one company manufacturing every Equate personal-care or beauty item. [3]
Made in
The reviewed corporate records do not map individual Equate personal-care products to countries or plants. A brand-owner, licensee or distributor address cannot supply that missing manufacturing location. [1][2]

Last checked · 3 sources · English source review

Equate supply chain map

Select a node to inspect its role and evidence. Arrows show ownership or manufacturing relationships, not shipment volumes.

Brand

→ Owner

→ Manufacturer

→ Factory

Equate

Walmart owns Equate: it is a private label sold through Walmart, with product suppliers separate from the trademark owner; a single factory making the whole range is Unconfirmed.

Evidence: [1][3]

Text version of the map

  • Equate (Brand): Walmart owns Equate: it is a private label sold through Walmart, with product suppliers separate from the trademark owner; a single factory making the whole range is Unconfirmed. [1][3]
  • Equate → Walmart Inc. (Owner): Walmart’s 2024 annual report names Equate among its private brands. Walmex’s report names Equate in the trademarks licensed by Walmart Apollo, clarifying the group’s brand-ownership role. [1][2]
  • Walmart Inc. → Equate manufacturing (Manufacturer): Walmart management’s December 2024 transcript discusses Equate and collaboration with private-brand suppliers. It does not name one company manufacturing every Equate personal-care or beauty item. [3]

Who owns Equate?

Walmart’s 2024 annual report names Equate among its private brands. Walmex’s report names Equate in the trademarks licensed by Walmart Apollo, clarifying the group’s brand-ownership role. [1][2]

Ownership guides: EverStartGreat Value MilkGreat ValueHyper ToughMainstaysMember’s Mark DiapersMember’s MarkonnOzark TrailVIZIO

Who actually makes Equate products?

Walmart management’s December 2024 transcript discusses Equate and collaboration with private-brand suppliers. It does not name one company manufacturing every Equate personal-care or beauty item. [3]

Where are Equate products made?

The reviewed corporate records do not map individual Equate personal-care products to countries or plants. A brand-owner, licensee or distributor address cannot supply that missing manufacturing location. [1][2]

Is Equate made in China or the USA?

A US retailer’s ownership does not establish US manufacture. Neither a universal US origin nor a universal China origin is confirmed for Equate’s personal-care range in these documents. [1][3]

Same factory, different label

Equate, Great Value and other Walmart private labels share a retail group. The common owner does not prove the same supplier or formula as each national-brand comparison on a package. [1][3]

Compare the sourced ownership and manufacturing guides: Great ValueonnEverStartMember’s MarkKirkland SignatureMember’s Mark DiapersVIZIOGreat Value MilkHyper ToughMainstaysOzark Trail

Ownership timeline

  1. 2024: Walmart’s fiscal annual report listed Equate as a private brand. [1]
  2. 2024-12-03: Management discussed Equate and private-brand supplier collaboration. [3]
  3. 2024-12-31: Walmex’s year-end report identified the Walmart Apollo trademark-licensing relationship. [2]

Frequently asked questions

4 questions about this supply chain, answered from the records above.

Who owns equate?

Walmart’s 2024 annual report names Equate among its private brands. Walmex’s report names Equate in the trademarks licensed by Walmart Apollo, clarifying the group’s brand-ownership role.[1][2]

Who makes equate products?

Walmart management’s December 2024 transcript discusses Equate and collaboration with private-brand suppliers. It does not name one company manufacturing every Equate personal-care or beauty item.[3]

Where are equate products made?

The reviewed corporate records do not map individual Equate personal-care products to countries or plants. A brand-owner, licensee or distributor address cannot supply that missing manufacturing location.[1][2]

Is equate made in the usa?

A US retailer’s ownership does not establish US manufacture. Neither a universal US origin nor a universal China origin is confirmed for Equate’s personal-care range in these documents.[1][3]

Sources and scope

Year-only source dates denote the report’s coverage year. Dated disclosures establish the facts described at that time. Plant output, contracts and ownership can change; this is a selected map, not a complete supplier census.

  1. [1] Walmart 2024 Annual Report — 2024 · Primary source · Reviewed 2026-10-21.

    Names Equate among Walmart’s private brands, separate from third-party branded merchandise.

  2. [2] Walmex 2024 Annual Report — 2024 · Primary source · Reviewed 2026-10-21.

    Names Equate and other Walmart private labels licensed by Walmart Apollo; distinguishes trademarks from physical production.

  3. [3] Walmart Morgan Stanley conference transcript — 2024-12-03 · Primary source · Reviewed 2026-10-21.

    Management describes Equate as a Walmart brand and discusses collaboration with private-brand suppliers; no universal Equate factory is named.

Unconfirmed

  • Current manufacturers, countries and plants by Equate personal-care SKU; identical-formula claims. This guide does not cover drug efficacy, dosing or treatment.