onn is Walmart’s private electronics brand; older onn TVs used Roku software, while Walmart’s March 2026 announcement describes newer onn TVs powered by VIZIO. [4][1][3]
Who makes onn?
Last checked · 4 sources · English source review
onn supply chain map
Select a node to inspect its role and evidence. Arrows show ownership or manufacturing relationships, not shipment volumes.
Brand
→ Owner
→ Manufacturer
→ Factory
Text version of the map
- onn (Brand): onn is Walmart’s private electronics brand; older onn TVs used Roku software, while Walmart’s March 2026 announcement describes newer onn TVs powered by VIZIO. [4][1][3]
- onn → Walmart (Owner): Walmart Inc. [4][1]
- Walmart → onn manufacturing (Manufacturer): The reviewed documents identify Walmart and TV-platform partners, but do not name one final-assembly OEM for every onn model. [1][3]
Who owns onn?
Walmart’s 2025 annual report lists onn among its private brands. Roku’s 2019 letter independently calls onn Walmart’s house brand, establishing the retailer/brand relationship. [4][1]
Ownership guides: EverStartGreat ValueMember’s Mark DiapersMember’s MarkVIZIO
Who actually makes onn products?
Roku’s software partnership does not establish that Roku manufactured the television. Walmart’s March 2026 announcement describes onn TVs powered by VIZIO, so “every onn is a Roku TV” is also outdated. [1][3]
Where are onn products made?
None of the reviewed dated disclosures provides a model-to-factory table for onn TVs. This guide therefore leaves assembly contractors and countries Unconfirmed rather than assigning all models to TCL, Hisense or another TV maker. [2][3]
Is onn made in China or the USA?
The documents do not establish US or Chinese assembly for a particular onn television. Identify the exact model and product origin separately from the operating-system logo. [2][3]
Same factory, different label
Walmart’s ownership and its VIZIO relationship explain the newer platform change, but do not prove all onn and VIZIO sets share an assembly line. Likewise, sharing Roku software with another brand does not establish identical hardware. [3][1]
Compare the sourced ownership and manufacturing guides: TCLHisenseInsigniaEverStartGreat ValueMember’s Mark DiapersMember’s MarkVIZIO
Ownership timeline
Frequently asked questions
5 questions about this supply chain, answered from the records above.
Where are onn tvs made?
Unconfirmed by TV model and factory in the dated sources reviewed here. Roku or VIZIO software is not a country-of-origin label.[1][3]
Who makes onn?
The reviewed documents identify Walmart and TV-platform partners, but do not name one final-assembly OEM for every onn model.[1][3]
Sources and scope
Year-only source dates denote the report’s coverage year. Dated disclosures establish the facts described at that time. Plant output, contracts and ownership can change; this is a selected map, not a complete supplier census.
- [1] Roku 2019 shareholder letter — 2019 · Primary source · Reviewed 2026-10-21.
Roku calls onn Walmart’s house brand and records its addition to the Roku TV ecosystem in 2019.
- [2] Roku 2022 shareholder letter — 2022 · Primary source · Reviewed 2026-10-21.
Documents continued onn Roku TV partnership, including Canadian models, in the 2022 shareholder letter.
- [3] Walmart and VIZIO content-to-commerce announcement — 2026-03-23 · Primary source · Reviewed 2026-10-21.
March 2026 Walmart release distinguishes newer onn TVs powered by VIZIO and planned account integration.
- [4] Walmart annual report 2025 — 2025 · Primary source · Reviewed 2026-10-21.
2025 annual report lists onn among Walmart’s private brands.
Unconfirmed
- onn model-specific final-assembly manufacturers, factory addresses, country allocations and panel suppliers.
- Any blanket claim that all onn TVs are made by Roku, VIZIO, TCL or Hisense.