Genesis is Hyundai Motor Company’s luxury brand, with GV70-family production documented in South Korea and Alabama, USA; Alabama Electrified GV70 assembly was reported paused in 2025. [1][3][5]

Who makes Genesis?

Owner
Hyundai Motor Company, South Korea; Genesis launched as its luxury brand in November 2015. [1]
Made by
Hyundai Motor Company’s manufacturing network, including Hyundai Motor Manufacturing Alabama for the documented GV70 assembly program. [1][2]
Made in
GV70-family program: Ulsan, South Korea and Montgomery, Alabama, USA, as disclosed in November 2024; Alabama Electrified GV70 assembly was reported paused in August 2025. [3][5]

Last checked · 5 sources · English source review

Genesis supply chain map

Select a node to inspect its role and evidence. Arrows show ownership or manufacturing relationships, not shipment volumes.

Brand

→ Owner

→ Manufacturer

→ Factory

Genesis

Genesis is Hyundai Motor Company’s luxury brand, with GV70-family production documented in South Korea and Alabama, USA; Alabama Electrified GV70 assembly was reported paused in 2025.

Evidence: [1][3][5]

Text version of the map

  • Genesis (Brand): Genesis is Hyundai Motor Company’s luxury brand, with GV70-family production documented in South Korea and Alabama, USA; Alabama Electrified GV70 assembly was reported paused in 2025. [1][3][5]
  • Genesis → Hyundai Motor Company (Owner): Hyundai Motor Company, South Korea; Genesis launched as its luxury brand in November 2015. [1]
  • Hyundai Motor Company → Hyundai / HMMA (Manufacturer): Hyundai Motor Company’s manufacturing network, including Hyundai Motor Manufacturing Alabama for the documented GV70 assembly program. [1][2]
  • Hyundai / HMMA → Montgomery, Alabama, USA — GV70 program (Factory): Confirmed assembly history; electric variant reported paused in August 2025. [2][3]
  • Hyundai / HMMA → Ulsan, South Korea — GV70 family (Factory): Dual-source manufacturing program identified in November 2024; this does not allocate every variant to each factory. [5]

Who owns Genesis?

Genesis began as Hyundai Motor’s luxury brand in November 2015 and became a dedicated division in 2017. It is a different ownership arrangement from Kia’s separate corporate shareholding, even though both sit within the broader Hyundai group. [1]

Ownership guides: Hyundai

Who actually makes Genesis products?

Hyundai Motor Manufacturing Alabama documented assembly of the Electrified GV70 and announced broader GV70 localization for the 2024 model year. That makes HMMA a confirmed assembler for this program, not for every Genesis sedan or SUV. [2]

Where are Genesis products made?

Genesis’s November 2024 release identifies dual sourcing for the redesigned GV70 family at Ulsan, Korea and Montgomery, Alabama. Read that alongside its August 2025 clarification that Alabama Electrified GV70 assembly was temporarily paused; this review has not confirmed a later restart. [3][5]

Is Genesis made in China or the USA?

Yes, Genesis has documented US assembly at Montgomery as well as Korean production at Ulsan. The selected sources do not establish China-made Genesis vehicles; the electric Alabama program’s restart status remains Unconfirmed. [3][5]

Same factory, different label

Genesis and Kia have a Hyundai-group connection, but the source proving Genesis ownership does not establish shared assembly with Kia. Within Genesis itself, the Alabama GV70 program covered combustion and electric variants before the reported electric-production pause. [1][2][3]

Compare the sourced ownership and manufacturing guides: KiaLexusAcuraHyundai

Ownership timeline

  1. 2015-11: Hyundai launched Genesis as a luxury brand. [1]
  2. 2017-08-07: Genesis announced a dedicated division. [1]
  3. 2023-05-25: Genesis announced broader GV70 US assembly. [2]
  4. 2025-08-21: Genesis clarified that Alabama Electrified GV70 assembly was temporarily paused. [3]

Frequently asked questions

5 questions about this supply chain, answered from the records above.

Who makes genesis?

Hyundai Motor Company’s manufacturing network, including Hyundai Motor Manufacturing Alabama for the documented GV70 assembly program.[1][2]

Who owns genesis?

Hyundai Motor Company, South Korea; Genesis launched as its luxury brand in November 2015.[1]

Where is genesis made?

GV70-family program: Ulsan, South Korea and Montgomery, Alabama, USA, as disclosed in November 2024; Alabama Electrified GV70 assembly was reported paused in August 2025.[3][5]

Where are genesis made?

GV70-family program: Ulsan, South Korea and Montgomery, Alabama, USA, as disclosed in November 2024; Alabama Electrified GV70 assembly was reported paused in August 2025.[3][5]

Who manufactures genesis?

Hyundai Motor Company’s manufacturing network, including Hyundai Motor Manufacturing Alabama for the documented GV70 assembly program.[1][2]

Sources and scope

Year-only source dates denote the report’s coverage year. Dated disclosures establish the facts described at that time. Plant output, contracts and ownership can change; this is a selected map, not a complete supplier census.

  1. [1] Genesis expands headquarters structure and staffing — 2017-08-07 · Primary source · Reviewed 2026-10-21.

    Identifies Genesis as Hyundai Motor Company’s luxury brand and dates its launch to November 2015.

  2. [2] Genesis GV70 joins Electrified GV70 with US assembly — 2023-05-25 · Primary source · Reviewed 2026-10-21.

    Documents Alabama assembly and the 2024-model-year localization plan; not proof of uninterrupted later output.

  3. [3] Genesis pauses production on newly updated EV — 2025-08-21 · Reporting · Reviewed 2026-10-21.

    Carries Genesis’s clarification that Alabama Electrified GV70 assembly was temporarily paused, with future resumption details not given.

  4. [4] Genesis launches its first model, G90 — 2015-12-09 · Primary source · Reviewed 2026-10-21.

    Hyundai Motor’s first Genesis model launch in Seoul; confirms the brand’s origins, not a factory assignment.

  5. [5] Genesis unveils redesigned GV70 and Electrified GV70 — 2024-11-20 · Primary source · Reviewed 2026-10-21.

    Primary brand release identifies dual sourcing at Montgomery, Alabama and Ulsan, Korea for the redesigned GV70 family; later electric-production pause is separately cited.

Unconfirmed

  • Plant assignments outside the reviewed GV70 family and the restart status of Alabama Electrified GV70 production.